{"id":12901,"date":"2017-10-31T07:47:27","date_gmt":"2017-10-31T07:47:27","guid":{"rendered":"https:\/\/www.oliveboard.in\/blog\/?p=12901"},"modified":"2018-11-15T17:50:56","modified_gmt":"2018-11-15T12:20:56","slug":"ibps-2017-marketing-officer-job-profile-salary-career-promotions","status":"publish","type":"post","link":"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/","title":{"rendered":"Why Become An IBPS SO Marketing Officer (Scale-I)?"},"content":{"rendered":"<p><span style=\"color: #000000;\">The IBPS has recently released the <a href=\"https:\/\/www.oliveboard.in\/blog\/2017\/10\/27\/ibps-so-2017-recruitment-details-notification-vacancies-exam-pattern\/\" target=\"_blank\"><em><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">official notification for the IBPS SO 2017<\/span><\/span><\/em>\u00a0<\/a>exam. The Institute of Banking Personnel Selection (IBPS) conducts the IBPS SO exam annually to recruit Specialist Officers in various public sector banks all over the country. This year, the IBPS has announced a total of 1,315 vacancies. The recruitment is done for six different posts. These are as follows:-<\/span><\/p>\n<h6><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><strong>IBPS SO 2017 Recruitment Details : Vacancies (Post-wise)<\/strong><\/span><\/em><\/span><\/h6>\n<table style=\"height: 186px;\" width=\"590\">\n<tbody>\n<tr>\n<td width=\"219\"><span style=\"color: #000000;\"><strong>POSTS<\/strong><\/span><\/td>\n<td width=\"129\"><span style=\"color: #000000;\"><strong>VACANCIES<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\">I.T. Officer (Scale-I)<\/span><\/td>\n<td><span style=\"color: #000000;\">120<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\">Agricultural Field Officer (Scale I)<\/span><\/td>\n<td><span style=\"color: #000000;\">875<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\">Rajbhasha Adhikari (Scale I)<\/span><\/td>\n<td><span style=\"color: #000000;\">30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\">Law Officer (Scale I)<\/span><\/td>\n<td><span style=\"color: #000000;\">60<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\">HR\/Personnel Officer (Scale I)<\/span><\/td>\n<td><span style=\"color: #000000;\">35<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #000000;\"><strong>Marketing Officer (Scale I)<\/strong><\/span><\/td>\n<td><span style=\"color: #000000;\"><strong>195<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #000000;\">In this post we would be discussing about the post of <span style=\"text-decoration: underline;\"><em>Marketing Officer<\/em><\/span>.\u00a0This would help you decide why you should appear for the IBPS SO 2017. An <strong>IBPS Marketing Officer<\/strong> plays an important role in a bank. Increasing the sales of the bank to make it profitable, maintaining its brand value and identity among the prospective customers, taking care of advertising and social media are some of the major responsibilities of an <strong>IBPS SO Marketing Officer<\/strong>. We would be elaborating on the following points:-<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Job Profile<\/span><\/li>\n<li><span style=\"color: #000000;\">Career Growth<\/span><\/li>\n<li><span style=\"color: #000000;\">Promotions<\/span><\/li>\n<li><span style=\"color: #000000;\">Salary<\/span><\/li>\n<\/ul>\n<h6><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><strong>Why Become An IBPS SO Marketing Officer : Diversified\u00a0Job Profile<\/strong><\/span><\/em><\/span><\/h6>\n<p><span style=\"color: #000000;\">An <strong>IBPS Marketing Officer<\/strong> is expected to coordinate with all other departments of the bank and develop various marketing strategies and plans to boost up sales and profits. He\/she is also supposed to be well versed in <strong>Marketing<\/strong> and <strong>Data Analysis tools<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/www.oliveboard.in\/register.php?ref=blogdc\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12864 size-full\" src=\"https:\/\/static.oliveboard.in\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png\" alt=\"IBPS SO Banner\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png 728w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-150x19.png 150w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-300x37.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">The <strong>IBPS Marketing Officers<\/strong> achieve these monthly targets with the help of branch managers and other staff members of the bank.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Managing Social Media and Social Media Marketing Tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Undertaking Marketing campaigns and organizing marketing events and promotional activities<\/span><\/li>\n<li><span style=\"color: #000000;\">Coordinating\u00a0with other departments of the bank to introduce various offers for the customers which can act as an effective marketing tool<\/span><\/li>\n<li><span style=\"color: #000000;\">Managing advertisements online and offline<\/span><\/li>\n<li><span style=\"color: #000000;\">Communicating with Public relation professionals<\/span><\/li>\n<li><span style=\"color: #000000;\">Preparing advertising budgets and coordinating with ad agencies<\/span><\/li>\n<li><span style=\"color: #000000;\">Managing Press releases, bulletin board ads and other similar tasks<\/span><\/li>\n<li><span style=\"color: #000000;\">Supervising all the marketing and promotional activities in the given state\/region<\/span><\/li>\n<li><span style=\"color: #000000;\">Conceptualizing and designing ads to effectively communicate the bank\u2019s message to the masses<\/span><\/li>\n<li><span style=\"color: #000000;\">Supervising and creating drafts for various forms of communication and coordinating with ad agencies<\/span><\/li>\n<li><span style=\"color: #000000;\">Developing marketing strategies and increasing profits and sales for the bank<\/span><\/li>\n<li><span style=\"color: #000000;\">Ideating new products and services for the bank<\/span><\/li>\n<li><span style=\"color: #000000;\">Preparing and managing advertising budgets<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.oliveboard.in\/register.php?ref=blogdc\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12864 size-full\" src=\"https:\/\/static.oliveboard.in\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png\" alt=\"IBPS SO Banner\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png 728w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-150x19.png 150w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-300x37.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Managing various marketing channels such as billboards, television commercials, posters, signage, etc.<\/span><\/li>\n<li><span style=\"color: #000000;\">Helping the PR department to foster a positive image of the bank<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensuring the promotional activities are in compliance with the federal and state regulations<\/span><\/li>\n<li><span style=\"color: #000000;\">Guiding the implementation of new products and services in the bank<\/span><\/li>\n<li><span style=\"color: #000000;\">Monitoring sales performance and providing sales training at different branches of the bank<\/span><\/li>\n<\/ul>\n<h6><span style=\"color: #000000; text-decoration: underline;\"><strong><i>Why Become An IBPS SO Marketing Officer : Good Career Growth &amp; Scope Of Work<\/i><\/strong><\/span><\/h6>\n<p><span style=\"color: #000000;\"><strong>IBPS SO Marketing Officers <\/strong>enjoy\u00a0job stability, by virtue of working in a private bank. One major point of concern arises when people compare this to the private counter parts. Here, we would like to bring to your notice that the job and responsibilities of a bank\u2019s <strong>Marketing officer<\/strong> is similar to that of a marketing officer in any private sector company. Just like in private sector companies the <strong>IBPS<\/strong> <strong>Marketing Officers<\/strong> will have targets to achieve and their performance is periodically reviewed\u00a0.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.oliveboard.in\/register.php?ref=blogdc\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12864 size-full\" src=\"https:\/\/static.oliveboard.in\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png\" alt=\"IBPS SO Banner\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png 728w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-150x19.png 150w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-300x37.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">It\u2019s a great opportunity for people who want to work and build their career in specific areas in banks. After the initial few promotions the <strong>Marketing Officers <\/strong>also get a chance to get into General Banking.<\/span><\/p>\n<h6><span style=\"color: #000000; text-decoration: underline;\"><strong><i>Why Become An IBPS SO Marketing Officer : Promotions<\/i><\/strong><\/span><\/h6>\n<p><span style=\"color: #000000;\">Promotion of an <strong>IBPS SO Marketing Officer<\/strong> will be based on their seniority, <strong>performance<\/strong>, length of service, educational qualification and the respective banks\u2019 promotion policy.<\/span><\/p>\n<p><span style=\"color: #000000;\">The following image gives an overview of the career progression\u00a0of an IBPS SO Marketing Officer.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2127 size-full\" title=\"IBPS SO Marketing Officer Career Progression\" src=\"https:\/\/static.oliveboard.in\/wp-content\/uploads\/2015\/12\/Specialist-Officer-career-progression-graph.jpg\" width=\"956\" height=\"478\" \/><\/span><\/p>\n<h6><span style=\"color: #000000;\"><b><i><u>Why Become An IBPS SO Marketing Officer : Competitive Pay Package<\/u><\/i><\/b><\/span><\/h6>\n<p><span style=\"color: #000000;\">Last but not the least, salary always comes into consideration when it comes to choosing a job. The IBPS SO post offers lucrative packages and perks. The details are mentioned below. <\/span><\/p>\n<p><span style=\"color: #000000;\">(*Note\u00a0that these amounts may be subject to change. It is only to give an idea and are not definite whatsoever.)<\/span><\/p>\n<p><span style=\"color: #000000;\">The take home <strong>salary of an<\/strong> <strong>IBPS SO Marketing Officer<\/strong> scale 1 after his\/her appointment will be approximately between Rs. 30,000\/-\u00a0to\u00a038,000\/- .\u00a0The salary scale for the year 2016-17 included:-<\/span><\/p>\n<table style=\"height: 130px;\" width=\"700\">\n<tbody>\n<tr>\n<td width=\"73\">\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Basic Pay<\/strong><\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\" width=\"126\"><span style=\"color: #000000;\"><strong>Annual Increment<\/strong><\/span><\/td>\n<td width=\"120\">\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Number of years<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"73\"><span style=\"color: #000000;\">14,500<\/span><\/td>\n<td width=\"126\"><span style=\"color: #000000;\">600<\/span><\/td>\n<td width=\"120\"><span style=\"color: #000000;\">7<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"73\"><span style=\"color: #000000;\">18,700<\/span><\/td>\n<td width=\"126\"><span style=\"color: #000000;\">700<\/span><\/td>\n<td width=\"120\"><span style=\"color: #000000;\">2<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"73\"><span style=\"color: #000000;\">20,100<\/span><\/td>\n<td width=\"126\"><span style=\"color: #000000;\">800<\/span><\/td>\n<td width=\"120\"><span style=\"color: #000000;\">7<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"73\"><span style=\"color: #000000;\">25,700<\/span><\/td>\n<td width=\"126\"><span style=\"color: #000000;\">&#8211;<\/span><\/td>\n<td width=\"120\"><span style=\"color: #000000;\">&#8211;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Some perks enjoyed by bank SO&#8217;s are: dearness allowance, HRA,CCA.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">HRA : This is paid @ 9.0% or 8.0% or 7.0% depending on the place of posting<\/span><\/li>\n<li><span style=\"color: #000000;\">DA : As per the latest CPI released by the government Rs. 8605.88<\/span><\/li>\n<li><span style=\"color: #000000;\">Special Allowances : these are paid at the rate of 7.75% for a scale-I officer<\/span><\/li>\n<li><span style=\"color: #000000;\">CCA :\u00a0this is paid\u00a0at 4%, 3% or 0% depending on the place of posting<\/span><\/li>\n<li><span style=\"color: #000000;\">Other perks : Conveyance, Newspapers, Entertainment allowance, House &amp; Furniture Maintenance etc.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.oliveboard.in\/register.php?ref=blogdc\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12864 size-full\" src=\"https:\/\/static.oliveboard.in\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png\" alt=\"IBPS SO Banner\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner.png 728w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-150x19.png 150w, https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Banner-300x37.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">We hope this gives you a fair idea of what a Marketing Officer&#8217;s job is. Feel free to reach out to us in case of any doubts or queries.<\/span><\/p>\n<p><span style=\"color: #000000;\">All the best!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IBPS has recently released the official notification for the IBPS SO 2017\u00a0exam. The Institute of Banking Personnel Selection (IBPS)<\/p>\n","protected":false},"author":1,"featured_media":12902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,31,1212,45],"tags":[46,381,383,385,4997,4998,389,393],"class_list":["post-12901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bank-exams","category-featured","category-ibps-so","tag-ibps-so","tag-ibps-so-marketing-officer","tag-ibps-so-2017","tag-ibps-so-job-profile","tag-ibps-so-mo","tag-ibps-so-promotions","tag-ibps-so-salary","tag-marketing-officer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Become An IBPS SO Marketing Officer (Scale-I)? - Officer Salary<\/title>\n<meta name=\"description\" content=\"In this post we would be discussing about the IBPS SO Marketing Officer. 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The Institute of Banking Personnel Selection (IBPS) conducts the IBPS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Oliveboard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Oliveboard\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T07:47:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-15T12:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Marketing-Officer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oliveboard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Oliveboard\" \/>\n<meta name=\"twitter:site\" content=\"@Oliveboard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliveboard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/\"},\"author\":{\"name\":\"Oliveboard\",\"@id\":\"https:\/\/www.oliveboard.in\/blog\/#\/schema\/person\/81e5e8a7c47434847078516c957f490e\"},\"headline\":\"Why Become An IBPS SO Marketing Officer (Scale-I)?\",\"datePublished\":\"2017-10-31T07:47:27+00:00\",\"dateModified\":\"2018-11-15T12:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/\"},\"wordCount\":854,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Marketing-Officer.png\",\"keywords\":[\"IBPS SO\",\"IBPS SO (Marketing Officer)\",\"IBPS SO 2017\",\"IBPS SO job profile\",\"IBPS SO MO\",\"IBPS SO Promotions\",\"IBPS SO Salary\",\"Marketing Officer\"],\"articleSection\":[\"Articles\",\"Bank Exams\",\"Featured\",\"IBPS SO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/\",\"url\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/\",\"name\":\"Why Become An IBPS SO Marketing Officer (Scale-I)? - Officer Salary\",\"isPartOf\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.oliveboard.in\/blog\/ibps-2017-marketing-officer-job-profile-salary-career-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.oliveboard.in\/blog\/wp-content\/uploads\/2017\/10\/IBPS-SO-Marketing-Officer.png\",\"datePublished\":\"2017-10-31T07:47:27+00:00\",\"dateModified\":\"2018-11-15T12:20:56+00:00\",\"description\":\"In this post we would be discussing about the IBPS SO Marketing Officer. 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