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KVIC Introduced ‘Khadi Rakshasoot’ (Khadi-Rakhi)

KVIC Introduced 'Khadi Rakshasoot' (Khadi-Rakhi)

The Chairman of the Khadi and Village Industries Commission (KVIC), Shri Manoj Kumar, unveiled ‘Khadi Rakshasoot’ to mark the occasion of Raksha Bandhan in New Delhi today. This unique ‘Khadi Rakshasoot’ (Khadi-Rakhi) was introduced under the Ministry of Micro, Small and Medium Enterprises. Prime Minister Shri Narendra Modi, during his address on ‘National Handloom Day’ on August 7th, 2023 at Pragati Maidan New Delhi, encouraged citizens to support rural artisans by selecting Khadi and Village Industries products for their upcoming festive celebrations. This initiative aims to create more employment opportunities in the remote rural areas of India.

About Khadi Rakshasoot (Khadi-Rakhi)

Pilot Project to promote Khadi-Rakhi

This year, ‘Khadi Rakshasoot’ is being introduced as a ‘Pilot Project’ initiative exclusively available at Khadi Bhawan in New Delhi. Looking forward, comprehensive plans are being put in place to launch ‘Khadi Rakshasoot’ nationwide in the coming year. He passionately appealed to the public, encouraging them to embrace ‘Khadi Rakshasoot’ – a remarkable representation of India’s national heritage through Khadi. By doing so, they wouldn’t just be preserving India’s rich legacy but also actively contributing to the vision of Atmanirbhar Bharat.

Significance of Khadi

With this renewed strength of Khadi, the Prime Minister has designated ‘New India’s new Khadi’ as not just clothing but also a ‘weapon.’ This weapon is aimed at combating poverty, empowering artisans, ensuring food security, promoting women’s empowerment, and eradicating unemployment.

Promotion of Khadi

In line with the commitment to enhance the economic well-being of artisans, KVIC has introduced ‘Khadi Rakshasoot’ in the market. As we approach the auspicious occasion of Rakshabandhan, it’s not only an opportunity to adorn your wrist with a Khadi Rakshasoot as you celebrate the festival but also a chance to bring smiles to the faces of the women artisans in rural India.