President Virtually Launches Ayushman Bhava Campaign

Aditi

2 years ago

On 13th September, Hon’ble President Smt. Droupadi Murmu inaugurated the ambitious ‘Ayushman Bhav’ campaign and the Ayushman Bhava Portal through a virtual launch event held at Raj Bhawan Gandhinagar, Gujarat. The President was joined by Dr. Mansukh Mandaviya, Union Minister for Health and Family Welfare, Shri Bhupendrabhai Patel, Chief Minister of Gujarat, NITI Aayog‘s Dr. V K Paul, and Health Ministers from various states.

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About the Ayushman Bhava Campaign

Highlighting the principle of “antyodaya,” which embodies the idea of ‘Good health for all and leave no one behind,’ Smt. Droupadi Murmu commended the active participation and support of local governance in this noble endeavor.
She announced that Gram Panchayats that successfully meet their healthcare objectives will be recognized and designated as Ayushman Gram Panchayats, further emphasizing the commitment to ensuring health for all.
The Ayushman Bhav Campaign is a holistic healthcare initiative by the Union Ministry of Health and Family Welfare, designed to ensure comprehensive healthcare services are accessible to every village and town across the nation.
This Campaign is set to be executed during the ‘Seva Pakhwada’ period, spanning from September 17 to October 2, 2023.

Objectives of the Campaign

The objective of the ‘Ayushman Bhav Campaign’ is crystal clear: to ensure that no individual is left without access to healthcare services, and no village is left behind.
This is a crucial step toward achieving Universal Health Coverage in our country.
It is believed that by keeping every person and family in good health, we can fulfill the vision of a healthy India.
It’s heartening to see that a Multi-Ministerial approach has been embraced to pursue this noble goal.
The speaker emphasized that everyone’s cooperation and collective efforts are vital in achieving such significant objectives.

Goals of Ayushman Bhava

The objectives of Ayushman Bhav are multifaceted, aiming to enhance access to healthcare services through various means.
These include facilitating the distribution of Ayushman cards, generating ABHA IDs, and raising awareness about crucial health schemes and prevalent diseases, such as non-communicable diseases, tuberculosis, and sickle cell disease.
The healthcare services provided through the three key components of Ayushman Bhav – Ayushman – Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWC) and Community Health Clinics (CHC), and Ayushman Sabhas in every village and panchayat – will significantly expedite the availability of healthcare services at the grassroots level.
This approach is instrumental in the journey toward building a healthy nation.

Moreover, India’s impressive progress in digital inclusion, extending to every village and district, plays a pivotal role in expanding the reach of healthcare facilities and making quality healthcare more accessible to all.

Significance

The core objective of the ‘Ayushman Bhav Campaign’ is to ensure that no individual or village is left without access to healthcare services. This approach aligns with the overarching goal of achieving Universal Health Coverage for our nation. By prioritizing the health of every person and family, we aim to realize the vision of a healthy India. To achieve this goal, a Multi-Ministerial approach has been adopted, reflecting the collective commitment to this important mission.

Aditi

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