
IDFC FIRST Bank, Ikonz launch Amitabh Bachchan’s AI avatar in 5 more cities
IDFC FIRST Bank, in partnership with Ikonz, has used the latest artificial intelligence (AI) avatar of Bollywood superstar Amitabh Bachchan at 10 more branches in 5 new cities including Delhi, Gurugram, Ahmedabad, Bangalore and Hyderabad.
The initiative allows Bachchan to connect with another 70 million people.