'Vocal for Local' Initiative, 'Diwali Utsav' in Connaught Place

Diwali Utsav

In the 106th episode of ‘Mann Ki Baat,’ Hon’ble Prime Minister Shri Narendra Modi delivered a resounding message, calling on the public to endorse locally-made products during festive seasons and special events. In line with the ‘Vocal for Local’ initiative, Shri Manoj Kumar, Chairman of the Khadi and Village Industries Commission (KVIC), launched a five-day ‘Diwali Utsav’ Gramshilpa at the Khadi Lounge in Connaught Place, New Delhi. This event aims to connect the residents of Delhi with the Prime Minister’s vision by offering a curated selection of local products, ensuring that products crafted locally are accessible to the general populace. Of particular significance are Khadi products, which play a pivotal role in fostering economic self-reliance among artisans in rural India.

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Honoring Indigenous Craftsmanship:

The ‘Diwali Utsav’ Gramshilpa at the Khadi Lounge was inaugurated with the objective of celebrating locally produced goods. Shri Manoj Kumar, the Chairman of KVIC, highlighted the importance of endorsing homegrown products and encouraged the people of Delhi to explore the diverse range of local items available at the event. These offerings cater to a wide range of budgets and encompass clay diyas, intricate idols of Lakshmi and Ganesh, handcrafted clay temples, products made from millets by Village Industries and PMEGP units, candles, Agarbatti, Khadi jackets designed by skilled artisans, and a spectrum of fashionable Khadi garments.

The Spirit of Aatmanirbhar Bharat:

The ‘Diwali Utsav’ not only commemorates Diwali but also embodies the essence of Aatmanirbhar Bharat (self-reliant India). To further promote support for locally-made products, the Khadi Gramodyog Bhavan in Connaught Place, New Delhi, is extending special discounts. Shoppers can avail themselves of discounts of up to 20% on Khadi products and 10% on Village Industries products, making it even more enticing to embrace locally crafted treasures.

Monumental Achievements: Diwali Utsav

Under the visionary guidance of Prime Minister Shri Narendra Modi, Khadi and Village Industries products have witnessed unprecedented success in recent years. In the preceding fiscal year, these products achieved remarkable sales, surpassing a staggering figure of Rs. 1.34 lakh crore. Additionally, they generated a record-breaking 9.54 lakh new jobs within a single fiscal year. These accomplishments underscore the crucial role played by Khadi and Village Industries in empowering local artisans and bolstering the Indian economy.

Gandhi Jayanti Milestone:

In a remarkable show of support for Khadi, a one-day sale worth Rs. 1.52 Crore took place on October 2, 2023, during Gandhi Jayanti at the flagship Khadi Bhavan in Connaught Place, New Delhi. KVIC remains unwavering in its commitment to championing indigenous products and providing livelihood opportunities to millions of rural artisans. Shri Manoj Kumar earnestly implored everyone to opt for indigenous Khadi products during festivals, ensuring that the journey of empowerment continues.

The Dedication of KVIC:

The ‘Diwali Utsav’ was attended by devoted officers and staff, including the Chief Executive Officer of the Khadi and Village Industries Commission, Shri Vinit Kumar. Their collective dedication to promoting indigenous products and elevating the lives of artisans across the nation serves as a testament to the potential of local craftsmanship.

Conclusion: Diwali Utsav

The ‘Diwali Utsav’ at Connaught Place, New Delhi, is not solely a Diwali celebration; it is a powerful endorsement of the ‘Vocal for Local’ initiative. It spotlights the outstanding achievements of Khadi and Village Industries products under the visionary leadership of Prime Minister Shri Narendra Modi, while also highlighting the substantial impact of supporting local artisans and their creations. The event’s success is a testament to the potential of Aatmanirbhar Bharat and the enduring spirit of indigenous craftsmanship.

Priti Palit

Priti Palit, an accomplished edtech writer, boasts a wealth of experience in preparing candidates for multiple government exams. With a passion for education and a keen eye for detail, she has contributed significantly to the field of online learning. Priti’s expertise and dedication continue to empower aspiring individuals in their pursuit of success in government examinations.

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