IBPS RRB Scale II Marketing Officer, FREE PDF & Live Quiz

1. Which concept is correctly described as: Dividing a market into groups with similar characteristics or needs?

2. In banking practice, the task is: Grouping rural customers by occupation and banking needs. Which concept best fits?

3. What is the most accurate meaning of Market segmentation?

4. Which operational situation best illustrates Market segmentation?

5. Which concept is correctly described as: Selecting customer groups on which to focus marketing efforts?

6. In banking practice, the task is: Prioritising self-help groups for a savings campaign. Which concept best fits?

7. What is the most accurate meaning of Targeting?

8. Which operational situation best illustrates Targeting?

9. Which concept is correctly described as: Creating a distinct perception of an offering in target customers’ minds?

10. In banking practice, the task is: Presenting an account as convenient for seasonal earners. Which concept best fits?

11. What is the most accurate meaning of Positioning?

12. Which operational situation best illustrates Positioning?

13. Which concept is correctly described as: Coordinated product, price, place and promotion decisions?

14. In banking practice, the task is: Planning a rural loan campaign across the four Ps. Which concept best fits?

15. What is the most accurate meaning of Marketing mix?

16. Which operational situation best illustrates Marketing mix?

17. Which concept is correctly described as: Clear statement of the benefit offered to the intended customer?

18. In banking practice, the task is: Explaining why a savings product fits a farmer’s cash cycle. Which concept best fits?

19. What is the most accurate meaning of Value proposition?

20. Which operational situation best illustrates Value proposition?

21. Which concept is correctly described as: First-hand collection of new information for a specific study?

22. In banking practice, the task is: Surveying village customers about payment barriers. Which concept best fits?

23. What is the most accurate meaning of Primary research?

24. Which operational situation best illustrates Primary research?

25. Which concept is correctly described as: Use of data previously collected for another purpose?

26. In banking practice, the task is: Analysing published district demographic statistics. Which concept best fits?

27. What is the most accurate meaning of Secondary research?

28. Which operational situation best illustrates Secondary research?

29. Which concept is correctly described as: Assessment of strengths, weaknesses, opportunities and threats?

30. In banking practice, the task is: Evaluating an RRB’s position before entering a new market. Which concept best fits?