'CRIIIO 4 GOOD' Modules Launched to Promote Gender Equality

The launch of ‘CRIIIO 4 GOOD’ is a significant initiative aimed at promoting gender equality among girls and boys through life skills learning modules. This program brings together various stakeholders, including the International Cricket Council (ICC), UNICEF, and the Board of Control for Cricket in India (BCCI), to support this important cause.

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Key attendees at the launch event included Union Minister for Education and Skill Development & Entrepreneurship Shri Dharmendra Pradhan, along with other government officials and representatives from UNICEF and the cricketing world. Indian cricketer and Celebrity Supporter of the ICC-UNICEF CRIIO 4 GOOD initiative, Smriti Mandhana was also present. The program’s focus on gender equality and life skills development underscores its commitment to empowering young girls and boys with essential skills for a more inclusive and equitable society.

About CRIIIO 4 GOOD Program

The ‘CRIIIO 4 GOOD’ program consists of 8 cricket-based animation films designed to promote gender equality, impart life skills to girls, and encourage their involvement in sports. Leveraging the widespread popularity of cricket, these modules aim to inspire young audiences to develop essential life skills and recognize the significance of gender equality.

One notable aspect of this program is its accessibility, as it can be freely accessed by anyone interested. It’s available in three languages: English, Hindi, and Gujarati, making it inclusive and widely available to a diverse audience. This initiative seeks to harness the appeal of cricket to drive positive social change and empower young girls and boys with valuable life skills.

Objective

It’s wonderful to see initiatives like CRIIIO 4 GOOD leveraging the power of sports, particularly cricket, to empower girls and promote gender equality. Using engaging and interactive learning modules, this program aims to make learning about essential life skills and gender equity enjoyable and impactful for both girls and boys. The involvement of Indian cricketer Smt. Smriti Mandhana in sharing these modules with over 1000 school children adds a valuable real-world connection and role model for the students, further emphasizing the importance of this initiative.

Themes

The choice of themes for the eight modules in CRIIIO 4 GOOD, including leadership, problem-solving, confidence, decision-making, negotiation, empathy, teamwork, and goal setting, addresses critical life skills that are not only relevant on the cricket field but also in everyday life.Using cricketing examples and state-of-the-art animation makes these modules engaging and relatable for the target audience. The incorporation of local nuances through in-depth research ensures that the content resonates with the cultural context. It makes it even more impactful in promoting gender equality and empowering girls and boys with essential life skills.

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