Sourav Ganguly Designated “Brand Ambassador of Bengal”

Sourav Ganguly as “Brand Ambassador of Bengal”

At the annual Bengal Global Business Summit in Kolkata, a historic moment unfolded as Chief Minister Mamata Banerjee appointed former cricketer and ex-president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, as the “Brand Ambassador of Bengal.”

Mamata Banerjee’s Visionary Goals for Bengal

During her opening speech at the summit, Chief Minister Mamata Banerjee laid out an array of ambitious policies with the aim of reshaping West Bengal’s economic landscape. These visionary policies encompass doubling the state’s exports, enhancing logistical infrastructure, and promoting the manufacturing of renewable energy.

Sourav Ganguly: A Fresh Face for Bengal

Banerjee explained her rationale for selecting Sourav Ganguly as the Brand Ambassador, stating, “Sourav Ganguly is a widely admired figure, and he has the potential to connect with the younger generation effectively. I envision him as the Brand Ambassador of Bengal.” This strategic decision not only injects a charismatic personality into the state’s promotional endeavors but also capitalizes on Ganguly’s influence to engage with the younger demographic.

Sourav Ganguly: Unveiling of Novel Initiatives

The summit witnessed the introduction of several groundbreaking initiatives by Mamata Banerjee, including measures to boost biofuels and the establishment of a new sub-sea cable landing station in Digha. The latter is anticipated to improve internet connectivity in the eastern region, creating fresh business and innovation prospects.

Gathering of Industry Leaders

The launch of the Bengal Global Business Summit 2023 brought together a distinguished assembly of business leaders, featuring Mukesh Ambani, Chairman and Managing Director of Reliance Industries, Sanjeev Goenka from the energy sector, and Rishad Premji of Wipro.

Mukesh Ambani’s Pledge to Bengal’s Advancement

In his address, Mukesh Ambani pledged an additional investment of ₹20,000 crore in West Bengal over the next three years. This substantial investment will focus on digital solutions, the expansion of Reliance Retail, and advancements in bio-energy. Ambani underscored Reliance Industries’ previous investment of nearly ₹45,000 crore in the state, emphasizing the company’s dedication to contributing to Bengal’s economic development.

Optimistic Perspective from Wipro Chairman Rishad Premji

Wipro Chairman Rishad Premji commended West Bengal’s conducive policy environment for the expansion of IT industries. His positive outlook reflects the increasing interest of technology companies in Bengal’s business landscape.

RPG’s Significant Investment and Positive Outlook

Sanjeev Goenka from RPG provided insights into his company’s substantial investment of ₹25,000 crore in West Bengal in recent years. He commended the state’s prompt and efficient decision-making process, declaring that the era of slowdowns, strikes, and unrest is now a thing of the past. Goenka emphasized Chief Minister Mamata Banerjee’s pro-business stance as a driving force behind the state’s economic revitalization.


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