World Tourism Day 2025
World Tourism Day is celebrated globally on September 27 each year. This annual observance aims to promote tourism worldwide, highlighting its significance and encouraging its development. The day fosters an appreciation for the joys of exploring new destinations and experiencing diverse cultures, emphasizing the important role tourism plays in cultural exchange, economic growth, and global understanding.
What is the World Tourism Day Theme 2025?
The theme for World Tourism Day 2025, “Tourism and Sustainable Transformation,” emphasizes shaping tourism as a force for positive social, economic, and environmental change. It promotes innovation and inclusive practices to ensure tourism benefits people, communities, and the planet sustainably.
- Encourages environmentally responsible travel that supports local communities and reduces ecological impact.
- Promotes rethinking tourism development to create resilient, equitable, and meaningful experiences.
- Focuses on making tourism beneficial for all, providing education, employment, and opportunities to diverse communities.
- Advocates for creative approaches in the tourism sector to enhance travel experiences and foster long-term sustainability.
- Highlights tourism’s critical role in driving socio-economic growth, especially in the context of climate change and post-COVID-19 recovery.

History of World Tourism Day
World Tourism Day was established to recognize the importance of tourism in fostering global understanding, economic growth, and sustainable development.
- The initiative aimed to promote sustainable development, including poverty eradication, by supporting sustainable tourism as a key driver for global progress.
- The UN World Tourism Organization (UNWTO) established World Tourism Day during a meeting in Spain.
- The first celebration took place in 1980.
- September 27 was chosen to coincide with the 10th anniversary of the adoption of the UNWTO Statutes on September 27, 1970.
- In 2015, during its 70th session, the United Nations General Assembly designated 2017 as the International Year of Sustainable Tourism for Development (resolution A/RES/70/193).
Significance of World Tourism Day
Tourism is a vital global economic sector that not only drives growth and employment but also fosters cultural exchange, sustainable development, and environmental conservation.
Aspect | Significance |
Economic Impact | Employs 1 in 10 people worldwide and contributes over 20% of GDP in some countries. |
Cultural Exchange | Enables people to explore diverse cultural and natural wonders, fostering global connections and shared understanding. |
Sustainable Development | Aligns with the 2030 Agenda for Sustainable Development, particularly SDGs 8 (decent work and economic growth), 12 (responsible consumption), and 14 (life below water). |
Employment Opportunities | Provides jobs for women, youth, migrant workers, and rural populations, with nearly half of the workforce under 25. |
Biodiversity and Conservation | Supports biodiversity protection and conservation efforts in many regions worldwide, linking tourism with environmental stewardship. |
Key Takeaways from World Tourism Day‘s article:
On September 27, 2025, the world celebrates World Tourism Day, an annual occasion dedicated to promoting tourism globally. The day highlights tourism’s role in fostering cultural exchange, economic growth, and international understanding, while encouraging exploration and appreciation of diverse communities.
- Inspires individuals and organizations to support the growth of tourism while preserving local cultures and the environment.
- Recognizes the importance of tourism in driving economic development and employment worldwide.
- Highlights tourism’s role in promoting cultural exchange and global understanding.
- Encourages responsible and sustainable travel practices for the benefit of people and the planet.
- Emphasizes tourism as a tool for social and economic transformation, especially in developing regions.
FAQs
Ans. World Tourism Day is observed every year on September 27.
Ans. The UN World Tourism Organization (UNWTO) established World Tourism Day, with the first celebration held in 1980.
Ans. The theme for 2025 is “Tourism and Sustainable Transformation”, highlighting the need for inclusive, responsible, and innovative approaches to tourism.
Ans. The day promotes tourism as a key driver of economic growth, cultural exchange, employment opportunities, and sustainable development, while also fostering awareness about responsible travel practices.
Ans. Tourism aligns with the Sustainable Development Goals (SDGs), particularly in promoting decent work, responsible consumption, conservation of biodiversity, and empowering women, youth, and rural populations.
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