Market Research Information Network India, Know More About It

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Market Research Information Network of India

The primary aim of the Market Research and Information Network Scheme is to establish a nationwide market information network, enabling the swift collection and dissemination of crucial information related to market prices, infrastructure, and market requirements. This initiative is designed to empower farmers by enhancing their access to market data, thereby facilitating better decision-making and market realization.

Market Research Information Network Launch Date

The MRIN, a sub-scheme of the Integrated Scheme for Agricultural Marketing (ISAM), was launched in March 2000. Its purpose is to provide electronic connectivity to the wholesale markets across the country.

Overview table of Market Research Information Network

Aspect	Description
Scheme Name	Market Research Information Network of India
Primary Aim	Establish a nationwide market information network for swift collection and dissemination of crucial market-related information
Objectives	1. Nationwide Market Information Network 2. Farmer Sensitization and Orientation 3. Efficiency Enhancement 4. Marketing Research Assistance
Implementation Overview	Directorate of Marketing & Inspection, technical assistance from NIC, collaboration with State Agricultural Marketing Boards/Directorates and APMCs
Markets Covered	Over 3200 markets covered, with more than 2700 reporting data on Agmarknet portal, encompassing 350 commodities and 2000 varieties
Implementation Plan	1. Involvement of Various Agencies 2. Data Collection and Management 3. Strategic Alliances 4. Benefits and Dissemination
Assistance and Phases	Assam State Agricultural Marketing Board received assistance in the form of server systems, computer sets, UPS, modems, and application software
Conclusion	The scheme aims to revolutionize agricultural marketing through technology, training, and strategic alliances, empowering farmers and enhancing market efficiency

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Objectives of the Scheme

Nationwide Market Information Network: The scheme strives to create a robust network for the rapid collection and dissemination of market-related information, including prices, infrastructure details, and market requirements.
Farmer Sensitization and Orientation: Utilizing IT as a tool for extension services, the scheme aims to educate and sensitize farmers to respond effectively to new challenges in agricultural marketing.
Efficiency Enhancement: Regular training and extension services are provided in local languages to improve efficiency in agricultural marketing, ensuring that region-specific farmers benefit from these initiatives.
Marketing Research Assistance: The scheme supports marketing research to generate valuable information, fostering good marketing practices at the grassroots level.

Implementation Overview

The Directorate of Marketing & Inspection, with technical assistance from the National Informatics Centre (NIC) and collaboration with State Agricultural Marketing Boards/Directorates and APMCs, is overseeing the scheme’s implementation. As of now, over 3200 markets are covered, with more than 2700 markets reporting data on the Agmarknet portal, encompassing 350 commodities and 2000 varieties.

Implementation Plan

Involvement of Various Agencies: The execution involves multiple agencies, including the Directorate of Marketing and Inspection (DMI), NIC, State Governments, and private sectors, exploring PPP options for expertise and value addition.
Data Collection and Management: Efforts are made to involve private sectors in data collection and maintenance, with IT Division of DAC supplying computers, and AGMARKNET team frequently strengthened with outsourcing professionals.
Strategic Alliances: Strategic partnerships with corporate, telecom players, and private users are explored to enhance marketing intelligence services, facilitating the dissemination of AGMARKNET data to farmers through various channels.
Benefits and Dissemination: Mandi rates are disseminated on the portal, enabling growers and sellers to make informed decisions for selling and purchasing their products at favorable rates.

Assistance and Phases

Under the Market Research and Information Network scheme, the Assam State Agricultural Marketing Board has received substantial assistance in the form of server systems, computer sets, UPS, modems, and application software in multiple phases. The scheme has successfully equipped the Board and various Regional Marketing Committees (RMCs) with the necessary tools for effective market information dissemination.

Conclusion: Market Research Information Network

The Market Research and Information Network Scheme, driven by the Government of India, is a pivotal initiative in revolutionizing agricultural marketing. By leveraging technology, training, and strategic alliances, the scheme aims to empower farmers, enhance market efficiency, and establish a culture of good marketing practices throughout the country.

Frequently Asked Questions

Q1) What is the Market Research and Information Network Scheme?

Ans: The Market Research and Information Network Scheme aims to establish a nationwide network for the swift collection and dissemination of crucial market-related information to empower farmers and improve decision-making.

Q2) What are the objectives of the Scheme?

Ans: The objectives include creating a robust nationwide market information network, sensitizing and orienting farmers to respond effectively to market challenges, enhancing efficiency in agricultural marketing, and supporting marketing research.

Q3) How is data collection and management handled under the Scheme?

Ans: Efforts are made to involve private sectors in data collection and maintenance, with the IT Division of DAC supplying computers, and the AGMARKNET team frequently strengthened with outsourcing professionals.

Q4) How does the Scheme benefit growers and sellers?

Ans: Mandi rates are disseminated on the portal, enabling growers and sellers to make informed decisions for selling and purchasing their products at favorable rates.

Q5) What is the overarching goal of the Market Research Information Network Scheme?

Ans: The Scheme aims to revolutionize agricultural marketing by leveraging technology, training, and strategic alliances to empower farmers, enhance market efficiency, and establish good marketing practices throughout the country.

Priti Palit

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