Mera Gaon Mera Gaurav (My Village, My Pride) is a flagship agricultural outreach programme of the Government of India implemented by the Indian Council of Agricultural Research (ICAR). Launched in 2015, the initiative aims to strengthen the direct connection between agricultural scientists and farmers to speed up the lab-to-land transfer of technologies.
By adopting villages and providing regular, need-based technical guidance, the programme empowers farmers with timely knowledge, improves farm productivity, and promotes sustainable and inclusive rural development.
Why was the Mera Gaon Mera Gaurav scheme launched?
Indian agriculture is dominated by small and marginal farmers, who often face challenges such as limited access to reliable information, delayed advisory services, climate uncertainties, input availability issues, and weak market linkages. Although many technologies are developed by research institutions, their adoption at the grassroots level has remained uneven.
The MGMG scheme was launched to address this gap. Farmers had repeatedly expressed the need for timely and trustworthy information related to investments, loans, seeds, fertilizers, market prices, weather, and new technologies.
MGMG was designed to ensure that scientists become active partners in rural development, guiding farmers regularly rather than occasionally. The programme aims to create confidence among farmers and ensure that research outputs directly benefit those working on the ground.
Who implements the Mera Gaon Mera Gaurav programme?
The programme is implemented by ICAR, which is an autonomous organisation under the Department of Agricultural Research and Education (DARE). ICAR works in coordination with:
- State Agricultural Universities (SAUs)
- Krishi Vigyan Kendras (KVKs)
- Agriculture Technology Management Agency (ATMA)
- Local Panchayats and development departments
This multi-institutional approach ensures strong research–extension–farmer linkages and effective dissemination of agricultural technologies at the district and village levels.
What are the main objectives of Mera Gaon Mera Gaurav?
The primary objectives of the MGMG programme include:
- Promoting a direct interface between scientists and farmers
- Speeding up the lab-to-land transfer of technologies
- Providing regular advisories and technical support to farmers
- Improving awareness about government schemes and services
- Identifying village-level agricultural problems for future research priorities
- Encouraging adoption of modern, climate-smart, and clean agricultural practices
Overall, MGMG aims to empower farmers with knowledge, improve farm productivity, and support sustainable rural development.
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How does village adoption work under MGMG?
Under the MGMG framework, scientists personally adopt villages and maintain continuous engagement with farming communities. The village adoption model ensures accountability, familiarity with local conditions, and long-term impact.
- Around 20,000 scientists from the National Agricultural Research and Education System (NARES) participate
- Scientists work in multidisciplinary teams
- One team usually consists of 4 scientists
- Each team adopts 5 villages
- Villages are selected within a 50–100 km radius of the scientist’s institution
This structured approach allows scientists to understand local agro-climatic, social, and economic conditions and provide location-specific solutions.
What activities are carried out under Mera Gaon Mera Gaurav?
The MGMG programme includes a wide range of activities aimed at continuous farmer engagement and knowledge transfer.
| Area of Activity | Purpose | Key Components |
| Technical guidance to farmers | Improve farm productivity and practices | • Selection of quality seeds and planting material • Balanced use of fertilizers and chemicals • Use of farm machinery and mechanisation • Crop diversification and livestock management • Adoption of climate-resilient and sustainable practices |
| Regular communication and advisories | Ensure timely and need-based information | • Personal village visits by scientists • Telephone-based advisories • Mobile messages (SMS/WhatsApp) • Information through community radio and local newspapers • Seasonal and real-time farming guidance |
| Demonstrations and farmer meetings | Promote practical learning | • Demonstration of village-specific crop and livestock modules • Pre-Kharif and Pre-Rabi farmer meetings (Goshthis) • Exposure to improved practices through field demonstrations |
| Awareness and social initiatives | Encourage sustainable and responsible farming | • Swachh Bharat Abhiyaan awareness • Water conservation practices • Soil health management • Climate change adaptation measures • Vermicomposting and organic farming • Awareness on local and national issues |
What role do KVKs and ATMA play in MGMG?
KVKs and ATMA play a crucial supporting role in the successful implementation of MGMG.
Krishi Vigyan Kendras (KVKs)
- Act as grassroots-level extension centres
- Help in demonstrations and training programmes
- Provide technical backup and local coordination
Agriculture Technology Management Agency (ATMA)
ATMA is a registered society responsible for technology dissemination at the district level.
| Aspect | Details |
|---|---|
| Launch Year | 2005–06 |
| Funding Pattern | 90% Central Government, 10% State Government |
| Key Role | Integrates research, extension, and marketing |
| Beneficiaries | Farmers, women, groups, and communities |
Through ATMA, MGMG strengthens district-level coordination and ensures wider outreach.
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How are villages selected and studied under MGMG?
Village selection is done carefully to ensure effective engagement and monitoring.
Village selection process
- Villages are selected by scientist teams
- Located within 50–100 km of institutions
- Support provided by Panchayats, KVKs, and local departments
Benchmark survey
A detailed benchmark survey is conducted to analyse:
- Farming systems
- Climatic conditions
- Social and economic status
- Resource availability
This survey helps in creating a baseline and measuring progress over time.
What work is expected from scientists in adopted villages?
Scientists act as resource persons and mentors for the adopted villages. Their responsibilities include:
- Strengthening farmer–scientist interaction
- Providing technology handouts based on agro-ecology
- Updating farmers on inputs, markets, and climate
- Organising farmer meetings and demonstrations
- Identifying village-level technical problems
- Collecting technical, social, and economic data
- Submitting quarterly progress reports
This continuous engagement ensures trust, relevance, and effective problem-solving.
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What are the key benefits of Mera Gaon Mera Gaurav for farmers?
The MGMG programme offers multiple benefits to farmers:
- Timely access to expert scientific advice
- Better decision-making on crops and inputs
- Increased awareness of schemes and services
- Improved productivity and income potential
- Enhanced confidence and self-reliance
By addressing local challenges and empowering farmers with knowledge, MGMG contributes to sustainable agricultural development.
Why is Mera Gaon Mera Gaurav important for India’s agriculture?
MGMG represents a shift from one-way extension to collaborative rural development. It bridges the gap between research and reality, ensures inclusive growth, and strengthens India’s agricultural ecosystem. By making scientists active participants in village life, the programme builds pride, resilience, and progress at the grassroots level.
Questions based on Mera Gaon Mera Gaurav scheme
1. Mera Gaon Mera Gaurav programme is implemented by which organisation?
A. Ministry of Rural Development
B. NITI Aayog
C. Indian Council of Agricultural Research
D. NABARD
E. State Governments only
Correct Answer: C
Explanation: MGMG is implemented by ICAR under the Ministry of Agriculture and Farmers Welfare to strengthen the scientist–farmer interface.
2. What is the main objective of MGMG?
A. Crop insurance coverage
B. Increasing MSP
C. Direct scientist–farmer interaction
D. Loan distribution
E. Export promotion
Correct Answer: C
Explanation: The core objective is to hasten the lab-to-land process through direct interaction between scientists and farmers.
3. How many villages are usually adopted by one group of scientists?
A. One
B. Two
C. Three
D. Five
E. Ten
Correct Answer: D
Explanation: One group of four scientists generally adopts five villages.
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4. Which agency supports technology dissemination at the district level under MGMG?
A. FCI
B. ATMA
C. RBI
D. SIDBI
E. SEBI
Correct Answer: B
Explanation: ATMA integrates research, extension, and marketing at the district level.
5. MGMG was launched in which year?
A. 2010
B. 2012
C. 2014
D. 2015
E. 2018
Correct Answer: D
Explanation: The scheme was launched in 2015.
FAQs
Mera Gaon Mera Gaurav.
Ministry of Agriculture and Farmers Welfare.
Through visits, phone calls, and mobile messages.
Swachh Bharat Abhiyaan.
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