HDFC Bank brings 'Vigil Aunty' to encourage safe banking habits
HDFC Bank has announced the launch of a new campaign titled ‘Vigil Aunty’. It aims to encourage people across the country to practise safe banking habits.
Anuradha (Anu) Menon will be the protagonist of this campaign. Through a series of videos, reels, chat shows, Menon, as Vigil Aunty, will be creating awareness on safe banking do’s and don'ts.
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This will complement the bank’s ‘Mooh Band Rakho’ campaign.