In its third collaboration with 9X Media, the Reserve Bank of India introduced a multimedia campaign featuring its popular mascot, MoneyKumar. This initiative, part of the "RBI Kehta Hai" series, aimed to educate the public on banking regulations, consumer rights, and financial best practices. In this campaign, MoneyKumar was portrayed as a 'shayar' (poet), delivering messages in a poetic format to engage and inform viewers about the RBI's services and the importance of vigilance in financial matters.
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