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Question :

From an ecommerce perspective, the aim of Web 3.0 is to capitalize on the expansive social web network. Through new and enhanced methods of interpreting the internet user's habits, it is possible to learn more of the specific interests of the shopper (inside and outside of their current behavior), and bring to them a very personalized ecommerce shopping experience. Unlike today's targeted advertising which may, for example, detect that a user performed an internet search for wedding dresses, which in turn results in advertisement after advertisement of non-specific wedding dresses. In a Web 3.0 scenario targeted advertisements may result in non-traditional wedding dresses for plus size, middle aged women, better fitting the profile of an individual and making these advertisements far more useful and likely for a sales conversion.

Which of the following CANNOT be inferred from the passage given above?

1. The transition from the older version to the semantic web (web 3.0) will open doors to new techniques of advertising.

2. Web 3.0 encourages one-to-one instead of the one-to-many marketing technique.

3. With the Web 3.0 trust and privacy reach a greater role, enabling the identity management in order to ensure the authenticity and the user education promoting good practices of Internet use, may be growing business areas.

4. In a Web 3.0 scenario, ecommerce companies can customize in more detail their products and services targeting their customers' individual online experience.

5. Web 3.0 supersedes the older versions in terms of effectiveness of advertising.

Correct Answer : 3
Solution :

Option A is the underlying assumption of the reason for the transition to Web 3.0, the implication being that it will transform the face of online shopping. Thus, it can be inferred from the passage, and is eliminated.

Option B can be inferred from the context of the passage, which explains to us how Web 3.0 targets each individual consumer to deliver a more personalized shopping experience. Thus Option B is eliminated.

Based on the information provided about Web 3.0 and its revolutionary effects on e-commerce, Option D can be directly inferred from the context of the passage. Thus, Option D which is basically reiterating what has already been mentioned in the passage, is eliminated.

Option E has been implied several times in the passage which claims to compare the advertising techniques used. Thus, Option E is eliminated.

Option C offers new and unrelated information about Web 3.0, mentioning about trust and privacy and how it would be affected by Web 3.0. The passage mentions nothing in this regard, thus Option C cannot be inferred from the passage and is the right answer.

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