Coerce
"Attempt to coerce executives" → Correct (coercion means forcing someone, but it often implies unethical or illegal pressure, which doesn't always fit corporate persuasion).
"Aim to coerce consumer behavior" → Incorrect (coercion is too strong for marketing influence).
Influence
"Attempt to influence executives" → Correct (influence is a common term for persuasion in business).
"Aim to influence consumer behavior" → Correct (marketing influences consumer decisions).
Deter
"Attempt to deter executives" → Incorrect (deter means to discourage, which doesnt fit persuasion).
"Aim to deter consumer behavior" → Incorrect (marketing aims to encourage, not deter, behavior).
Thus, "Influence" is the only word that correctly fits both blanks.
Hence, option (e) is the correct answer.
Study Notes
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