The 100-day campaign initiated by the RBI aims to trace and settle unclaimed deposits held by various banks across India. These unclaimed deposits are typically those that remain inactive for a period of 10 years or more and have been transferred to the Depositor Education and Awareness (DEA) Fund.
Under this campaign, banks are required to identify and contact the rightful owners or claimants and help them retrieve their unclaimed funds. The initiative is part of RBI's effort to improve financial awareness, encourage customer engagement, and ensure that depositors receive their due amount.